Reveal your brand
Enhance customer experience
& innovate for a sustainable fashion development
BrandEmotion helps you to grow your brand and your business
And to redesign fashion’s future
Brand portfolio architecture
Customer experience analysis
Logo & visual identity design
Social media strategy
Business model definition
Consumer centric strategy
Product and service’s innovation
Artificial Intelligence recommendation
0mnichannel retail strategy
Brand licensing operations
Understand issues and paths of action
Test and promote a business model
MIF manufacturing support
Extend the life of the product
Offer products on demand to reduce inventory
Ask about expertise
& how we help you reach your business goals
FASHION ENTERS A NEW ERA
We can no longer ignore the environmental impact of the textile and fashion industry:
Change is inevitable
Consumer behavior is rapidly shifting
- 8 in 10 French people say they’ve changed the ways they use clothes, shoes and home linens
- 45% of French people make responsible shopping (local products or recycled material)
- 30% of buyers of recycled clothes are unable to quote a brand already purchased
(Source:Eco TLC 2018)
Consumers want more sense and more transparency to guarantee them a responsible fashion purchase.
We present new value propositions in the transition of the global product life cycle:
- Design cycle
- Eco conception
- Near shoring supply
- Traceability, collection, recycling, reuse
- Tech innovation with data analysis
- On demand manufacturing
- Event-driven retail –online or pop-up
- Consumer community
- Introduction of new consumer-centered business models
We support companies’ upstream -manufacturing- or downstream -distribution- to make existing reinsurance elements visible and attractive, towards a more sustainable economy.
ENRICH CUSTOMER EXPERIENCE AND ENHANCE BRANDS FOR SME’S & STARTUPS
Beyond the inner quality of the product, the brand is expressing emotions through storytelling and experiences.
Brands are shifting from a very pragmatic brand message to a far more idealistic message based on emotions…
- Consumers, more informed and more demanding, focus on meaning choosing brands to build their identities, through engaging stories that will let them create their own narratives.
- Daily changing technologies have put the brand at the core of the company:
- to create new experiences engaging consumers and co-creating content
- to develop environmental branding
- to build stronger brand relevance for employees to better deliver brand promise to customers and partners while opening doors to opportunity
« Emotion is the engine for change, and happiness is its fuel » Olivier Lockert
We believe that it is time to make branding, sustainable development and innovation converge: the company is a powerful force, combining human creativity and the power of money, which can be mobilized to solve the major challenges of our time – at the heart of its raison d’être, its economic model, its offer of products or services.
Véronique Allaire Spitzer
Branding strategy, customer experience and fashion circular economy expert.
25+ years as business consultant and senior executive with P&L accountability in for premium brands: Club Med, Burberry and Galeries Lafayette.
Passionate about branding and innovation, I love the ability to tell powerful stories with new technologies such as AI or gamification.
I support French and European nonprofit organizations in charge of enhancing circular economy in the clothing and textile industry.
Experienced product, sourcing and procurement executive with a demonstrated history of working in the fashion and retail industry, both offline and online.
With senior position at Groupe Vivarte, Etam and vente-privee.com, I have a broad range of knowledge and expertise in retail merchandising, product development, and supply chain management.
Contributing to the implementation of circular economy new business models every day is my passion.
, is a light and flexible organisation. We can support you over time with the help of our seasoned professionals’ network in market research, data management, design, web services, Chabot, gamification or video production.
You have questions?
Needing some advices, an agency
or just a chat?
Have a project you’re interested in discussing with us?
We’d love to discuss working together.
Especially if you’re interested in building a great brand experience.
What can we do for you?
Please share some details so we can better understand
who you are, where you’re going, and how we might help you get there.