We know only too well: the term greenwashing refers to the notion of a brand passing itself of as greener than it really is. A very opportunistic sleight of hand whereby the marketing plays on virtue and plays with fire: the illusion is costly when it is unmasked. To the point where certain brands are […]
In Fashion, What’s Outside Also Counts
New partnerships aiming to tackle the fashion industry’s packaging footprint — […] are furthering the cause. The fashion industry has woken up and is working to clean up its act […] — with news emerging almost weekly of brands reducing their water use and emissions, or more sustainable materials, or producing carbon-neutral runway shows, or […]
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