circulab
 

In Fashion, What’s Outside Also Counts

New partnerships aiming to tackle the fashion industry’s packaging footprint — […] are furthering the cause. The fashion industry has woken up and is working to clean up its act […] — with news emerging almost weekly of brands reducing their water use and emissions, or more sustainable materials, or producing carbon-neutral runway shows, or […]

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Green Washing

Green Washing

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We know only too well: the term greenwashing refers to the notion of a brand passing itself of as greener than it really is. A very opportunistic sleight of hand whereby the marketing plays on virtue and plays with fire: the illusion is costly when it is unmasked. To the point where certain brands are […]

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Quel impact de l’économie circulaire sur le branding des produits ?

What Will a Circular Economy Mean for Branding?

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While a circular economy will present huge challenges to most brands’ conventional business models, there are huge opportunities for those who embrace and adapt to this change — while those who drag their heels with incremental changes will undoubtedly fall behind. For centuries, we have relied on a linear model — take, make, use, dispose […]

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5 mythes courants sur la régénération et les entreprises régénératrices

5 Common Myths about Regeneration and Regenerative Business

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Whether the new decade starts in January 2020 or January 2021, one thing about it is clear – it will need to be a decade of reconfiguration and transformation for business, governments and indeed human civilization as a whole. Otherwise, we may not be able to achieve a good quality of life in the decades […]

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